On December 28, 2017, a group of 6 members including Dr. Cao zhenlei of the household paper association, secretary jiang manxia and executive deputy secretary zhang yulan visited hangzhou haoyue nursing supplies co., LTD.Mr. Li zhibiao, chairman of the company, accompanied the leaders of the association for a visit and gave an overall introduction to the enterprise.
Make full channel marketing with internal and external advantages
Haoyue company depend on the geographical location and policy advantage of zhejiang province, and over the years the accumulation of market channel advantages, product exports account for 40% of the company's products, and part of the export product is haoyue company's own brand products.On the basis of offline channels, we will actively build a full-channel e-commerce sales network for marketing.In Tmall, JD.COMl, such as Amazonas, 1 shop well-known large flagship store, the network shopping platform and extensive use of Internet, magazines, newspapers and other media expand the company's brand publicity, through advertising, publicity, sample trial, the promotion campaign and so on effective way of promotion, improve brand awareness and drive sales.
In addition, the company also enhances the product dissemination effect through celebrity endorsement, strategic cooperation and other means, and enhances the brand influence.In 2014, haoyue became a partner in the aerospace industry.In the same year, the drama queen Yuan Quan endorsed the diapers of "hope baby".In 2015, film star zhu Shimao endorsed adult diapers and put TV advertisements on CCTV-12 channel's New Year's eve program.
Adhere to research and development and strengthen quality management
Haoyue company aims to become the global care products r&d technical advantages in the field of outstanding enterprises, and through the following three aspects: (1) to develop innovation advantage promote win-win cooperation with global giants;Parliamentary refining management ensures excellent quality and cost advantage;Beefed up its own brand with new retail.For this purpose, the company will be in effect product research and development, has formed a specialized research and development team, and spend a lot of money, from product look, feel, experience and so on various aspects, in-depth research and optimization.At the same time, a provincial-level qualified haoyue nursing products and polymer new composite materials research center was established.
Good products cannot be separated from good quality.On the basis of research and development, quality management is the first priority.At present, haoyue company independently produces non-woven fabric, breathable film and composite core.To visit process, the factory can be seen everywhere on the wall company to develop the production of quality objective and quality commitment to regulatory requirements: maintain the quality management system, on the behavior of any deviation from quality policy resolutely resist, serious processing;Be responsible for the quality of products and implement lifelong service.In this way, all employees of the company have formed the consensus of "quality first", and all production activities have been checked at various levels to meet customers' requirements for products and services.
